Award of Excellence
Lauren Greenfield documents a face of fashion where grit and glamour coexist fabulously. The body of empathetic photographs teases open the seams of an oft-airbrushed world to reveal detailed stitching, elaborate machinations, and delicate incisions. Her signature investigative style captures the collections at the New York, Milan, and Paris Collections, alongside the pathos and process, creating a critically sympathetic portrait of powerful posturing, vulnerable moments, and striking beauty. Greenfield pairs photographs of models emerging in runway perfection, with various stages of the assembly line. A full visual deconstruction of the industry shows the sacrifices: stumbling models, anxious dressers, revealing moments of pain and vulnerability behind the facade; but also the reward: frenzied flashes, preeminent designers, and applauding critics. By including the methodical process and the stunning show, the essay’s gestalt is in the intoxicating power held by fashion, and the very human participants that perform on its stage. "Fashion Show" mixes filmed footage with still photography from over 50 runway shows in New York, Milan and Paris. Cut to the pulsating beat of Fol Chen's latest musical single, "The Longer You Wait", the multimedia piece is an experiential journey through the life of the definitive fashion show.
Models smoke outside of the Giorgio Armani Spring 2010 show during Milan Fashion Week, Milan, Italy.